دورة إدارة المنتجات الرقمية: إدارة المنتجات الرقمية والمنصات وتجارب العملاء

لمحة عامة

Digital product management is a core skill for professionals responsible for developing, improving, and scaling digital products to meet customer needs and achieve business objectives. This program provides a practical understanding of product strategy, market needs assessment, customer research, prioritization methodologies, and product lifecycle management. Participants will also learn how to create a successful product roadmap, align stakeholders, and use analytics to support informed product decisions.

This course offers this program as part of its Product Management courses. It covers the principles of digital transformation, Software as a Service (SaaS) product development, User Experience (UX) design, digital platform management, and customer-centric innovation. Participants gain the knowledge and practical frameworks necessary to enhance the customer journey, manage digital platforms, and deliver high-value products in competitive markets.

أهداف الدورة

سيتمكن المشاركون في نهاية الدورة من:

• Understanding the principles of digital product management and product lifecycle management.
• Developing product strategies that align with the organization's goals.
• Developing and managing an effective product roadmap.
• Conducting customer research and verifying market needs.
• Improving the user experience (UX) through customer-centric product design.
• Mapping and improving the customer journey across digital platforms.
• Using analytics to evaluate product performance and support decision-making.
• Understanding Software as a Service (SaaS) and subscription-based services business models.
• Supporting digital transformation initiatives within organizations through product innovation.
• Collaborate effectively with multidisciplinary teams throughout the product development process.
• Prioritize product features using systematic frameworks.
• Measuring product success using key performance indicators (KPIs) and customer feedback.

Target group

This program is suitable for:

• Digital product managers.
• Product Owners.
• Product development specialists.
• Business analysts.
• Innovation managers.
• Leaders of digital transformation.
• Marketing managers.
• User Experience (UX) specialists.
• Software project managers.
• Technology consultants.
• Entrepreneurs who work on developing digital products.
• Professionals wishing to build a career in digital product management.